Brand identity, art direction
& design.

 36.8473°S, 174.7442°E

I’m a multi-disciplinary graphic designer—specialising in brand identity, art direction & design. I’ve worked with a number of award-winning design agencies, and currently I’m a lead designer for Switch.


I work with creative, design-led clients on small and large brands, from start-ups to established leading businesses. From conceptual logo development to printed collateral and web. I believe in having a sound knowledge of traditional design principles to bring ideas to life across multiple channels, including brand identity, art direction and design. Trends come and go, but good design is timeless.

Naturally, all clients have their own needs, individuality and requirements. I work closely with my clients to understand their target market, or more specifically; not where you are now — but where you want to be positioned in the future. Great design comes with exploration and failure, despite popular belief. Nurturing a good relationship between creative and client is vital, regular collaboration is key to the success of any design project.


Art Direction
Strategy and Positioning
Brand Identity
Digital Design
Packaging Design
Editorial Design
Graphic Design
Artworking & Production


Design Assembly [NZ]
Designers Institute [NZ]
The Dieline
Packaging of the World
Idealog Magazine
Urbis Magazine
Novum Journal [GER]
Visual Graphic
Trend List