Brand identity, art direction 
& digital design.

Hello. I’m a multi-disciplinary graphic designer—specialising in brand identity, art direction & digital design. I’ve worked with a number of award-winning design agencies, and currently I’m a senior designer for Switch.


I work with creative, design-led clients on small and large brands, from start-ups to established leading businesses. From conceptual visual identity development to print and digital.

Over the years, I have developed a sound knowledge of traditional design principles, and I have the ability to bring those ideas to life across multiple channels, through brand identity, art direction and digital design. 

Naturally all clients have their own specific needs and requirements. I work closely with my clients to understand their market, and where they want to be positioned. Great design comes with exploration and failure, and therefor nurturing a good relationship between creative and client is vital. 

I believe that graphic design should exist at the intersection of art and the everyday, asking questions and challenging the expected.


Art Direction
Strategy and Positioning
Brand Identity
Digital Design
Packaging Design
Editorial Design
Graphic Design
Artworking & Production


Design Assembly [NZ]
Designers Institute [NZ]
The Dieline
Packaging of the World
Idealog Magazine
Urbis Magazine
Novum Journal [GER]
Visual Graphic
Trend List